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Pretty Much Everything

BIGGER THAN | this | A quick read about the deceptively difficult task of turning your venture into an admired brand. Inspired by a new wave of commodity brands that is winning hearts, using the eight traits and their commandments in this book will guide you to your specific path to turning your venture, may that be a commodity product or a …

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Pretty Much Everything

Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than …

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Purple Cow

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. …

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This Is Marketing

Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than …

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Brand A-Z

If you work on brands, you need this ebook. BRAND A-Z is a hyperlinked dictionary with 1,000 indispensable terms in brand strategy, marketing, advertising, design, innovation, and business management. Each definition is connected to others, so you can follow the links wherever they lead, building a rich tapestry of knowledge about branding and related disciplines.  Subscribe and download your free copy at …

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A Smile in the Mind

A Smile in the Mind: Witty thinking in graphic design is a 1996 graphic design book written by Beryl McAlhone and David Stuart. https://www.chapters.indigo.ca/en-ca/books/a-smile-in-the-mind/9780714869353-item.html

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The Brand Gap

Using the visual language of the boardroom, The Brand Gappresents the first unified theory of branding—a set of five disciplines that let companies bridge the gap between brand strategy and brand execution. If you already have a grasp of branding, you’ll find new inspiration here. If you don’t and wish you did, by the time you finish reading this book, you’ll …

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To Sell Is Human

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a …

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Win Without Pitching

If you’re starting your own creative business, you need to read this. Business has always been tough on creatives, and this read will teach you how to not only understand and command value, but also how to price it. Most creative agencies describe business as a roller coaster. They fumble through a loose sales process, donate their best thinking, and …

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Talk Triggers

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.  Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations.  Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. https://www.talktriggers.com